Canada Celebrates

Project Highlights

Content Management | Digital Project Management | Bilingual | Brand Management | Sponsorship | Responsive Design


Between 2012 and 2017, Canada will be celebrating several important milestones, from the 200th anniversary of the War of 1812, the 100th anniversary of the first Canadian Arctic Expedition, 100th and 70th anniversaries of WWI and WWII respectivly, to the first annual Canadian Screen Awards and QEII Diamond Jubilee.

Uniquely positioned as the Canadian public broadcaster, CBC wanted to leverage their wide distribution channels to commemorate these eventful years with a fully responsive micro site which would highlight and scale with each special event.

In cooperation with the Canadian Heritage Information Network with support from Hudson’s Bay Company, the Media Innovation team delivered a cross-platform micro-site employing ESI device technology for a consistent UI on a range of devices.  Featuring event-topical video, audio and images relating to the celebration or anniversary of note.