Digital Audition Management | Digital Project Management | User Experience | Content Management | Application Development | Infographic Production | Sponsorship Integration | Vendor Management
Dragons’ Den and Shell teamed up to produce an integrated sponsorship in the 2012 off-season. The Dragons’ Den Future Now Special took the best and brightest of the Season 7 auditions and hand-picked the Energy Innovators to take part in the special and vie for a $100,000 award decided by the Dragons.
CBC’s Media Innovation team worked with programming to deliver an integrated micro-site to compliment the new digital audition infrastructure allowing for a significant reduction in audition paperwork and new audition workflow.
The Future Now portal consisted of an HTML5 carbon footprint quiz which allowed small businesses to asses their carbon footprint with tips and tools to manage and reduce the output. In addition to weekly polls, video audition highlights, and custom produced infographics gallery highlighting the Canadian small business, innovation and energy sectors.
In the end 3 pitchers were selected to appear in the Special airing in June 2012 and the Dragons’ selected their pick for best energy innovation and awarded them with $100,000.