Digital Migration | Digital Project Management | UX | Content Management | Brand Management | Training
The CBC Revenue Group website is the B2B portal for CBC’s Sales and Marketing business development units. The fully Bilingual digital portal containing press releases, audience and ad specs, program details, schedules, contests and a variety of other CBC content for agency and other commercial partners.
The Affiliates, Archive Sales, Digital Transcripts and Syndication groups existed on a multitude of platforms without a cohesive team of the CBC Revenue Group requested an entire digital migration from their previous digital platform to a more user-friendly CMS with aligned with the look and feel of the existing Revenue Group digital presence.
As a result of the partnership they were delivered a fully integrated interactive experience for their B2B audience. Including affiliate information organized in a more fluid UX with channel and program information, press releases, and an interactive asset page featuring clickable scheduled, sell-sheets, logos and video promos.
These digital migration projects were completed within a few short weeks, exponentially improved functionality and included full CMS training for team members increasing efficiency and self-reliance throughout the corporation.